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PR Firm Veritas Communications Signs with 360 Visibility

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PR firm Veritas Communications, 360 Visibility and WorkBook A/S reach new heights of innovation with the world’s first Professional Services Automation solution powered by Microsoft Azure in the cloud

Veritas’s selection of WorkBook v8.0 on Azure a revolutionary step in the cloud-based application world

Toronto, July 11, 2011 — After an exhaustive selection process that included the consideration of cloud and on-premise solutions, public relations firm Veritas Communications Inc. has signed on with 360 Visibility Inc. and the professional services automation solution, WorkBook v8.0.

The implementation of WorkBook v8.0 on Microsoft Azure is a world first, and the adoption of this ground-breaking PSA solution makes Veritas, whose client roster includes Expedia.ca and Church & Dwight, a pioneer in North America.

An All-in-One Cloud-Based Tool

WorkBook v8.0 is an all-in-one cloud-based executive management tool targeted specifically at professional services organizations for tracking time and expenses against projects. While the tool already hosts thousands of on-premise implementations, today’s announcement marks the first to be implemented on the Microsoft Azure platform.

“WorkBook v8.0 is a fully integrated solution for Professional Service Firms and provides a full 360-degree view of an organization’s operating results,” says Marco D’Ercole, executive vice-president of 360 Visibility Inc. “It is a world-class cloud product accessible anytime, anywhere, with minimal upfront costs and implementation effort.”

Because of its history servicing such professional services organizations as Res Publica, NATIONAL PR, and kenna:, 360 Visibility has a long and healthy working relationship with WorkBook A/S, and represents the product in Canada, U.S.A. and the Caribbean Islands.

Solution a Key Step to High-Level Client Service

“We are very proud that Veritas selected WorkBook and our partner 360 Visibility Inc.,” says Henrik Skov Pedersen, chief operating officer of WorkBook Software A/S. “Veritas is a very strong brand, and we are excited they have signed on to the cloud-based version of our PSA solution, which has an 11-year history in the industry.”

For Veritas, a member of the MDC Partners network, the move means more efficient time and expense tracking – and will be a key step in the firm’s commitment to continuously improving client service. “This is an exciting development for our company,” says Raymond Siu, Veritas’s chief financial officer. “We are very much looking forward to the gains in efficiency and the rapid implementation of a cloud-based, industry-specific solution.”

About Veritas

Veritas, a subsidiary of business transformation organization MDC Partners (Nasdaq: MDCA; TSX: MDZ.A), is a full-service public relations and public affairs organization that aims to fill the marketplace gap between traditional and new media approaches to the business. The company’s 60 PR professionals are led by a team of senior managers who hail from high-level communications roles in government, media and the private and not-for-profit sectors.

About 360 Visibility

360 Visibility is a business solutions company dedicated to facilitating enterprise participants’ ability to make swift, well-informed, coordinated and profitable business decisions through the provision of enterprise software, unified communication, and technology infrastructure. Concentrating on professional services firms such as Marketing Communications, Architects and Engineers, and Management Consulting, 360 Visibility sets organizations up with the technology foundation that allows them to effectively manage their business, capitalize on opportunities and avoid pitfalls.

About WorkBook A/S

WorkBook is a specialist in developing systems for project driven organizations with tight integration to business systems like Microsoft Dynamics and other Microsoft platforms. Their system handles all working related processes – from CRM and new businesses, project and resource handling, mileage allowance, expenses, time registration, document handling, invoicing, accounting and management reports. WorkBook is founded on wide business area experience, deep insight and user-driven innovation.

For more information:

Rene Wong, Public Relations
Phone: (905) 907-3600
info@360visibility.com

WorkBook Software A/S
Henrik Skov Pedersen, Chief Operating Officer
Phone +4526 77 8277
hsp@workbook.net


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